See The Signs

This project was developed as an awareness campaign centered on a current social issue. The objective was to create a visually compelling design that captures attention while communicating a serious and sensitive message with clarity and impact.

Through research and critical exploration, the project direction evolved from examining victim-blaming culture in sexual assault cases to focusing specifically on child sexual abuse. This shift allowed for a more concentrated and urgent message.

The final solution evokes an unsettling tone through the use of strong imagery, bold typography, and intentional negative space. The campaign was designed to function cohesively across both print and digital platforms, ensuring broad visibility and engagement.